Have you ever noticed how we humans, often unconsciously, expect to be both in a box and out-of-the-box, all at the same time? Since I started The Vibrant Company, people have asked me, entirely reasonably, ‘what kind of a business are you?’ and ‘what service do you provide?’. What they also mean is: what box can I put you in?

For us, vibrancy is the means by which people come alive to their full potential. It is both the input and the output which enables the outcome of getting to who, how and where we want to be. And people seem to instinctively know that vibrancy is a good thing – something to be sought out and cultivated.